BINA PRESTASI (rebranding)
re-Branding BINA PRESTASI SWOT ANALYSIS Strength • Persistence of teachers in teaching students that fairly normal • Facilities fairly complete • Having BKK (special job fair) for its graduates Weakness • Broad places limited • Less number of facilities that can support students to compete Opportunity • Not to many schools in Bekasi implement IT systems • The price is quite affordable • Getting help from the government Threat • Background of the students come from middle class families • Lack of student learning spirit BRAND ESSENCE "a Playful Place or Environment for School" BRAND POSITIONING "a School that produce graduates which balance between intelectual and religion" BRAND VALUE • Dicipline • Religious • Intelect • Open minded • Happy